While VR was originally developed with gaming in mind, the 360° VR is all about immersive film content, with the action happening around the viewer.
Unlike traditional film and video adverting, 360° VR places the viewer in the middle of the film and adds an extra layer of immersion. Those who are utilising 360° VR are one step ahead of thousands of others that are still confining themselves to 2D storytelling.
Major tech companies such as Google, Sony, Samsung and Facebook are spending billions of dollars on the VR market, the next logical step in the evolution of film. 360° VR provides endless opportunities to drop viewers of all abilities into immersive environments, and unlocks new dimensions of storytelling.